Iron Pulse Solutions provides marketing services specifically for the equipment rental and sales industry. Before starting Iron Pulse, Don Hundley has spent more than a decade working directly inside the industry in director level roles across rental, dealership, manufacturer, sales, marketing, and business development.

That background gives Iron Pulse a very unique advantage over a traditional generalist marketing firm. They understand the equipment business behind the marketing - fleet utilization, seasonality, equipment category classes, local demand for specific equipment applications, inside and outside rental operations, and the importance of connecting marketing spend to actual revenue.

The core services are Google Ads Management, Search Engine Optimization, and Marketing Strategy Guidance. They currently work with independent and regional equipment companies in markets across the country to help generate better opportunities, improve visibility in their territories, and make smarter decisions about where to invest their marketing dollars.

The goal is simple: provide marketing support without the equipment industry learning curve that may come with hiring an outside firm.